What is Unified Communication and How Does it Benefit Business?

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There’s a popular expression: ‘teamwork makes the dream work’ and it’s pretty self-explanatory; when people work together with a common vision and goal in mind, the ability to achieve greatness is amplified. The definition of ‘greatness’ can vary based on particular goals and what the overall vision is (ex: more regular clients, more referrals, more social engagement, all three and then some, etc) but positive results are usually a product of the efforts. Effective communication is a key part of this, and any relationship (whether business or otherwise) in order to be successful and facilitate the right type of growth.

‘Unified communication’ is another popular expression which is used within the business world, but what does it really mean? “The term describes the integration of real-time enterprise communication services such as instant messaging, presence, voice, video and data sharing with non-real-time communication services such as e-mail. This trend is fueled by the need to adapt and innovate to stay closer to customers in the face of digital disruption, by changing talent demographics, including the influx of Millennials in the workforce, and the growing number of contract and part-time workers.
The need to communicate is always there and companies now do this through UC.”

Beyond just communication, the idea of creating a more unified business experience should be the goal of all companies. “As a hub for integrations, a team platform can provide users with a central command center for getting work done, gathering reports from and issuing commands to other applications. For this reason, I believe workstream communication and collaboration tools are central to the future of workplace productivity. Today’s incarnation of this technology is just a starting point. Going forward, there will be a lot more to unify beyond what we used to call unified communications. We should be striving to unify workplace experiences, not just technologies.”

In order to make all of these things come together and be able to optimize the benefits of creating a unified experience it’s important to know where to start. At NuEdge, your Ottawa business communications specialist we ensure that we are able to effectively meet the specific needs/budget of your company and facilitate the right system to simplify your overall business process and promote the right type of growth.


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